Think About It
The recent series of “Think” Road Safety adverts have really been bugging me; they provide all kinds of shocking statistics which make you think. Unfortunately, after thinking about them for a little while, I find myself reaching completely different conclusions to those they are trying to evoke the watcher to reach.
Many of the following statements are a case of “Well Duh”. You have to wonder how many thousands of pounds are spent researching these pearls of wisdom.
“The greatest risk of falling asleep at the wheel is between midnight and 6am”
Fancy that, people falling asleep at night.
“Over one third of all road traffic accidents, about 1,000 deaths a year, involve someone who is at work at the time”
So what are we saying? About a third of traffic is commercial? Sounds about right when you take into account sales teams, taxis, lorries, delivery services, couriers, emergency services, to name but a few.
“Over half of all driving fatalities occur on rural roads”
They take this to mean rural roads are more dangerous… in fact this makes them virtually equally dangerous… and doesn’t take into account the number of miles of rural road we have compared to other road types!
“6% of all road casualties and 18% of deaths in 2004 occurred when someone was
Only 6%?
“More than twice as many boys as girls are killed or seriously injured in pedestrian and cycle accidents”
Without wanting to sound sexist, you see far more boys out riding their bikes, playing football on the pavement, etc, than you do girls.
“More than two thirds of all accidents in which people are killed or seriously injured happen on roads where the speed limit is 40mph or less”
So are maybe 2/3rds of our roads have a speed limit of less than 40mph, or maybe faster roads are safer – I’m sure that’s not something they want promoted!
“68% of all crashes involving a two-wheeled motor vehicle also involved a car.”
Well, given a fairly similar percentage of all traffic is cars, that’s hardly surprising.
“You are not as safe as you thought – in 2004 car users made up 52% of all road traffic fatalities in
So, given more than 52% of traffic is cars, that does make us safer…
“You are more likely to kill a pedestrian driving at 40mph than 30mph.”
So says common sense.
“Just over half (50%) of drivers break the 30mph speed limit.”
So, if more than half of drivers speed, perhaps the speed limit needs reviewing – rather than suggesting most drivers are dangerous . Incidentally, why does it say just over half, then state 50%? If its 50%, that is half. I can’t imagine they’re explaining to the reader that half=50%.
[Reference http://www.thinkroadsafety.gov.uk/ ]